Hedgeness creates custom digital tools and calculators that help insurance carriers position annuity products through interactive, guided experiences.
Each calculator can be built around a carrier’s specific annuity product, incorporating its features, rates, crediting strategies, riders, and other product-specific elements. This enables carriers to market not only the broader value of annuities, but also what differentiates a particular product.
Our calculators help advisors, agents, wholesalers, and consumers explore how annuities may support protected income, long-term accumulation, tax deferral, legacy planning, and other retirement and legacy objectives.
Custom calculators can be developed around a specific annuity product, a product family, or a broader retirement strategy.
Each calculator can incorporate the carrier’s specific product features and demonstrate how the product may address relevant retirement needs.
Interactive calculators help translate complex annuity concepts into clear, guided experiences that advisors, agents, wholesalers, and consumers can more easily understand.
These experiences can market concepts such as protected income, accumulation, downside protection, tax-deferred growth, retirement income gaps, and legacy planning within the context of the carrier’s product and intended audience.
We collaborate with carrier product, marketing, sales, and digital teams to create an experience aligned with the product and the way it is distributed.
The result is a digital experience that communicates the nuanced strengths of the annuity product through clear and engaging financial storytelling.
Our calculators are built using a modern technology stack designed to support scalable, interactive digital experiences.
All calculations are API-based, separating the calculation engine from the user experience. This provides flexibility in how calculators are designed, maintained, updated, and integrated with a carrier’s existing digital environment.
Hedgeness can host and maintain the complete calculator experience, including the user interface and calculation engine.
Calculators can be implemented as standalone experiences or embedded within an existing carrier website or platform.
Calculator engagement can provide carriers with insight into how advisors, agents, and consumers interact with their products and explore different retirement needs.
These insights help carriers understand which product features and retirement needs are generating engagement and support more relevant follow-up by distribution teams.
We begin by understanding the annuity product, its intended market, and the specific story the carrier wants the calculator to communicate.
Within this framework, Hedgeness designs and develops a calculator that supports the carrier’s product strategy across sales, marketing, and distribution channels.
